News and commentary from the cross-platform scripting community.
	Arlene Karsh on Apple

By , dwiner@well.com.

I agree with what you wrote below but I guess I am even more skeptical. John Scull, Apple's original DTP marketing mgr., converted me to Mac a long time ago (he visited my office in Massachusetts and was appalled to see an AST PC on the desk!!). So he sent me a Mac and I stayed true until joining Seybold when I started doing too much travelling and it became a hassle to move from Windows editorial desktop (read that we've always been a PC shop as PCs have always been cheaper) to Mac laptop and home set-up. My PowerBook now goes to U Miami with my niece.

Macs worked for me and suited me too -- I've always felt different and while very conservative and insecure, I've always delighted in doing the little things that certain like minded folks might notice and identify with. (Have I ever told you about my tie dyed/day glow reading glasses? I did consulting gig at DuPont a few years ago and boy did they react! Short term gig tho one marketing person there appreciated my unique point of view . . . and the work I did for him).

While I miss my Macs I think it's a more sentimental/emotional reaction. Or even -- an anti MS "big brother" reaction wishing it was less of a time consuming hassle to stay away from their products . . .

And in reaction to their ad -- my take remains -- it's only an ad. Period. Yes, they or their ad agency remembered who they are and where they came from - but putting this concept to work in terms of products, merchandising, strategic and tactical marketing -- and anything that users from which users can once again receive real value as well as their "different" status is well, a completely different story.